Besides single quoutes and double quotes, there is a third way of delimiting strings in lots of programming languages: Heredocs
How it works
Basically the content is prepended with two (or in some languages more)
<, followed by a delimiter string (that should only be used in the content when escaped). Next is the content itself, which ends when the delimiter string follows again on a new line.
$hereDoc = <<<START I'm a "here doc" START; echo $hereDoc;
Robins-MacBook-Pro-2:heredocs robin$ php heredocs.php I'm a "here doc" Huzza! Robins-MacBook-Pro-2:heredocs robin$
The cool thing is, you need to escape neither single nor double quotes in a here doc.
When starting a here doc in Ruby
<<TEXT, it literally means that the string content starts on the next line and ends when
TEXT is the sole content on a line.
This makes it actually possible to start a here doc and have its content (which follows beginning the next line) interpolated at the here doc starting point.
replaced_text = <<TEXT.sub 'want', 'need' We want you TEXT p replaced_text
Robins-MacBook-Pro-2:heredocs robin$ ruby heredocs.rb "We\nneed\nyou\n" Robins-MacBook-Pro-2:heredocs robin$